For all those jibes about shopping, Indian men buy more clothes than women

July 21, 2017
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Now you can stop sending that tired Whatsapp joke about women’s penchant for shopping and garments. The information can’t stand that joke.

The men’s apparel market in India may be worth nearly $2 billion (Rs 12Thousand crore) in addition to that of ladies, research by retail consultant Technopak has proven. Compared, the entire sales for men’s apparel in america is half those of women’s clothes.

The entire size the men’s apparel market within the subcontinent may be worth about $17.3 billion (Rs 104Thousand crore), whereas the women’s segment is sized at $15.5 billion(Rs 93Thousand crore). However, U.S. men’s apparel market registered total sales of $60 billion dollars in 2013 and women’s clocked $116 billion.

“In India, investing in women’s apparel in rural areas and more compact metropolitan areas is pretty less than men’s apparel, ” stated Amit Gugnani, senior v . p ., fashion, at Technopak.

“However, it's expected by using growing urbanization and growing participation of ladies in labor force, women’s apparel market is constantly grow quicker than men’s market, ” he added. Throughout 2013-14, the marketplace for women’s clothes increased at 10%, marginally greater than men’s, which increased at 9%.

If this involves women’s clothing, sarees and salwar kameez had the greatest business in 2013. For males, ethnic put on is quite unpopular, rather shorts and pants lead the way in which.

Rate Of Growth

For males, the quickest growing segments are jeans and T-t shirts at 14% and 12%, correspondingly.

Even though the traditional saree rules the women’s market at this time, it had the slowest rate of growth in 2013. Inner put on and western clothes registered the greatest growth at 15% and 13% correspondingly, showing a change in preferences.

So that as youthful India be urbanised and aspirational, expect these groups to develop further in in the future.

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